Founded in 2024, KLOR is a contemporary Indian clothing brand built on the principles of quality, versatility, and timeless design. We offer collections for menswear, womenswear, and future-forward silhouettes, all crafted for comfort, style, and longevity.
We design for those who move with intention, dress with clarity, and choose substance over spectacle. Every fabric we select, every seam we place, reflects our commitment to premium craftsmanship, minimalist design, and authentic self-expression.
The Quiet Power of Being Yourself
KLOR was born from a single, human insight: the best clothes aren't the loudest, they're the ones that feel right. In a market filled with noise, KLOR offers something quieter, more meaningful — a ready-to-wear label built on timeless design, versatile silhouettes, and premium craftsmanship.
Our collections are made with purpose — for Indian lives, Indian climates, and Indian stories. KLOR isn't just fashion; it's a movement defining modern Indian wardrobe culture, one piece at a time.
The KLOR Vision: Designed to Feel Like You
KLOR wasn't born in a boardroom. It began in the quiet — in changing rooms that didn't feel right, in late-night conversations about identity, and in a shirt that fit on paper, but not in spirit. That quiet moment sparked Ritesh Hans, Founder, to imagine something better: a clothing brand that reflects who we truly are — not who we're told to be.
He wasn't alone. Ritik Madan, Strategy
& Creative Manager, brought the visual language and brand soul to life — translating feeling into form, and identity into design. Tushar Maithani, Head of Technology, built the digital foundation that carries KLOR's story to every corner of modern India.
Timeless Design, Rooted in Craft
At KLOR, we design with empathy—for real people, real movement, and real climates. We work with responsible Indian mills and use handpicked, breathable fabrics to create garments that blend traditional precision with a modern, minimalist aesthetic.
Inspired by Japanese simplicity, brutalist architecture, and vintage tailoring, our collections prioritise feeling over flash. Every stitch, button, and silhouette is considered. Nothing is accidental. We don't follow fashion cycles; we create wardrobe staples built to last:
- Shirts that move with you.
- Trousers that breathe.
- Outerwear that grows into identity.
More Than Fashion, A Philosophy
KLOR is for those who want to be seen without shouting.
For the man who doesn't dress to impress, but to align.
For the woman who knows elegance doesn't need noise.
We believe in:
- Quiet confidence over performance.
- Slow fashion over speed.
- Creating clothing that reflects individuality, not ideal templates.
A Name with Depth, Simplicity, and Identity
KLOR is more than a name—it's a canvas. Inspired by "chlor" (purity) and a fusion of "colour" and "clothing," it represents both science and soul. It's clean, versatile, and quietly powerful—just like our clothes.
KLOR grows with the wearer. It holds space for identity, evolution, and expression. It's not just a label. It's a mindset.
Quietly Leading a New Wave of Indian Fashion
This is just the beginning. KLOR is expanding into new silhouettes, experiences, and territories—not by chasing trends, but by building trust. Our vision is to reshape how modern India dresses and expresses itself, with elegance, honesty, and confidence.
Because the future of Indian design isn't loud. It's intentional, rooted, and fearlessly refined.
KLOR is Not Just a Brand. It's How You Belong
If you've ever stood in front of a mirror and felt like the clothes weren't made for you—KLOR is for you. If you've ever wanted to be seen without shouting — "KLOR sees you."
KLOR is here for those who believe that good design doesn't scream—it speaks. That fashion should feel like home. That clothing should move with you—not define you.
We're building something that lasts. And if it feels like you—you already belong.